【明報專訊】HONG KONG'S ECONOMY is sluggish, with depressed property and stock markets. The issue is impacted by external factors and the result of an insufficient self-generated internal drive. The government has come up with the idea of promoting a ''big fest economy''. Inviting more renowned international brands and heavyweight figures to participate in various high-profile events in Hong Kong can help polish the city's ''signboard'' and revitalise the atmosphere, getting rid of some of the outside world's negative impressions of Hong Kong in recent years. However, in order to boost the capital market and the real economy, merely ''telling good stories of Hong Kong'' is not enough.