【明報專訊】For some time now, we have known that social media and digital technology have had a particular impact on the nature of work in the fashion industry. A new group of young entrepreneurs, known as fashion bloggers, are utilising social media to make a name for themselves. This often involves an interesting dimension beyond starting a business: transforming their personal lives for all to see. Some studies are now emerging by following some fashion bloggers. The studies find out how the bloggers evolve from building an "outfit-of-the-day" personal style blog, to one that encompasses their entire personal life, including diets, fitness, home décor, and even marriage and pregnancy.