Pop Around Town﹕Supersized attractions
文章日期:2014年12月9日

【明報專訊】The Christmas decoration is up in the shopping mall near where I live. I have always wondered: as a part of everyday popular culture, what is the operation behind the creation and staging of these public installations in shopping centres? And why are we seeing what seems to be larger and larger objects in these mall-decorations? It is not easy to find out from ordinary sources, so I turned to a friend who specialises in marketing for shopping centres.

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